Case StudySports & Outdoor Play
Flying Clipper

From $246K to $948K in twelve months.

The original footbag brand had product-market fit and loyal customers — but no growth engine. We built the ad infrastructure, activated the multi-pack catalogue, and captured a record Q4.

Category
Sports & Outdoor Play
Market
Amazon US
Partnership Since
2025
Revenue Growth
+284% YoY
Flying Clipper footbag freestyle session
+284%Revenue growth YoY
6.9×Blended ROAS
$404KQ4 revenue alone
Project Overview

Great product. No growth engine.

Flying Clipper closed 2024 at $247K, built almost entirely on organic discovery. No ad strategy, no multi-pack offers, no plan for the Q4 gifting peak — real demand was going untapped every single day.

2024 — Before
$247K
Annual revenue
23%
Revenue from ads
$21K
November revenue
0
Multi-pack campaigns
2025 — After
$948K
Annual revenue
40%
Revenue from ads
$139K
November revenue
8.6×
Q4 ROAS
The Challenge

Three gaps holding back a great product.

23%
of revenue from paid

Advertising was underutilized

Ads existed, but with no structure and no strategy to capture demand or defend positions in high-intent periods.

$0
ad spend on multi-packs

The catalogue wasn't activated

The highest-AOV, highest-margin products had zero dedicated ad support. Buyers ready to purchase couldn't find them.

$21K
November 2024 revenue

Q4 went uncaptured, yearly

Footbags are gift-friendly and Q4 demand is predictable — yet the biggest revenue window passed by, year after year.

Our Solution

Four moves that changed the trajectory.

PPC built on top of the organic base — never in competition with it. Every move protected the 60% organic share while paid scaled.

01
Amazon Advertising

PPC built on a strong organic foundation

A structured programme across Sponsored Products, Brands, and Display grew paid's revenue share from 23% to 40% while protecting the 60% organic base.

11.6%Q4 ACOS — the year's most efficient
02
Catalogue Strategy

Spend concentrated on multi-packs

Hero bundles finally got dedicated campaigns; new crochet and novelty lines launched from zero to $92K+.

+941%Classic Footbag 3-Pack growth
03
Seasonality & Promotions

A full Q4 strategy, executed for the first time

Demand mapped by day of week, budgets shifted to Friday and Monday peaks, deal stacking and always-on coupons across hero ASINs.

$404Krevenue in a single quarter
04
Amazon SEO

Organic grown alongside paid, not against it

Stronger rankings, sharper listings, and review velocity built compounding momentum that keeps lowering long-term TACOS.

+199%organic sales — $189K to $566K
Results & Impact

Every month higher than the last year's.

2025 monthly revenue with year-on-year growth — November alone rose from $21K to $139K.

Jan+12.7%
Feb+27.5%
Mar+118%
Apr+145%
May+257%
Jun+309%
Jul+344%
Aug+326%
Sep+401%
Oct+495%
Nov+561%
Dec+272%
$948KTotal 2025 revenue — up 284% from $247K
53,666Units sold in 2025 — up 355% year-on-year
$404KQ4 revenue alone — +389% versus prior year
+941%Classic Footbag 3-Pack growth — $22K to $228K
6.9×Blended ROAS maintained across the full year
5.1%Q4 TACOS — the most efficient quarter of the year
Funnel Exploration

From first click to loyal buyer.

The 2025 shopper journey — where the funnel used to leak, and where it converts now.

Detail Page Views
412K
Add to Cart
118K
Purchases
53.8K
Drop-off 71.4% → Add to Cart
Drop-off 54.4% → Purchase
13.1% end-to-end conversion
DPV → Add to Cart28.6%
Add to Cart → Purchase45.6%
Unit session rate vs. 20242.1×
Project Gallery

The work, up close.

Handmade crochet footbag on shoe Footbag stall trick Footbag session on the sidewalk
DIRTBAG All Star Footbag 3-Pack — Amazon Overall Pick DIRTBAG All Star 3-Pack ranking #2 organic
Advertising performance dashboard Amazon Customers say — review highlights
Client Testimonial

In the founder's words.

AONExperts turned what we had into something we're genuinely proud of. Our products were always good — we just needed the right team to make sure the right people could actually find them.
All-Safe Pool Safety Products
Greyson H
Founder & CEO, Flying Clipper · Sports & Outdoor Play · Amazon US
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