Flying Clipper Inc.
- Category Toys
- Client Flying Clipper Inc.
- Start Date 21 October 2023
- Handover Ongoing
Redefining Excellence
AONExperts partnered with Flying Clipper, Inc., a renowned USA-based company globally celebrated for crafting premium handmade Footbags & Juggling Balls. This collaboration marks a synergy of strategic expertise and exceptional quality, aimed at elevating industry standards and delivering excellence to a discerning global audience.
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Objectives
- Increase sales revenue
- Optimize return on investment (ROI)
- Drive traffic and convert leads
- Develop a strategic advertising plan
- Enhance brand recognition
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The Obstacle
- High competition level
- Accurate audience targeting
- Inadequate product listing optimization
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Problem Areas
- Underperforming ads
- Wasted spending on ineffective keywords
- Poor differentiation from competitors
- Inaccurate audience targeting
- Basic, inadequate product pages
- Lack of clear advertising strategies
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Undeveloped Marketing Strategy
- Generic pay-per-click approach for all products
- Limited use of high-performing keywords
- Poor organization and structure of ad groups.
AONExperts Strategy
AONExperts revitalized listings, optimized PPC with top-performing keywords, and enhanced market presence. Infographics, Enhanced Brand Content, and targeted ad campaigns aligned with marketing goals were implemented. Identifying potential products for Amazon FBA further fueled sales growth.
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Content Strategy
Strategy
- Optimized keywords for title, content, and backend
- Integrated infographics for enhanced detailing
- Developed Enhanced Brand Content for identity
- Launched targeted ad campaigns
- Identified FBA products for sales growth
Result
AONExperts drove Flying Clipper Inc.'s sales growth with optimized listings, effective ads, and improved service. ACOS reduced by 40%, reaching 17% across campaigns, enabling higher budgets and surpassing annual growth targets. The ongoing partnership aims for sustained future growth.
Client's Words
