RaGaNaturals
- Category Development
- Client Webflow
- Start Date 23 January 2021
- Handover 05 March 2021
AONExperts' Strategic Alliance with RaGaNaturals
AONExperts partnered with RaGa Naturals, a top USA-based firm, optimizing traffic, boosting conversion rates, and lowering Advertising Cost of Sale (ACOS). Achieved through precision in targeted advertising and optimized product listings.
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Objectives
- Enhance visibility
- Enhance sales
- Increase brand recognition
- Maximize Return on Investment (ROI)
- Drive traffic and convert visitors into buyers
- Develop a strategic advertising plan
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The Obstacle
- Low product page visits
- Low conversion rate
- Overcrowded keywords
- Absence of a defined advertising strategy
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Problem Areas
- Ineffective Advertising Campaigns
- Wasted spend on underperforming keywords
- Undeveloped Marketing Plan
- Generic PPC approach for all products
- Missing top-performing keywords
- Incorrect structure of ad groups
AONExperts Strategy
AONExperts strategically crafted a keyword-centric advertising plan, aiming to amplify impressions and traffic. By precision-targeting high-volume, relevant search terms, the approach is poised to generate maximum impact and optimize overall advertising effectiveness for enhanced results.
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Content Strategy
Strategy
- Define clear goals, metrics, and account structure
- Optimize realistic ppc budget
- Regularly adjust bids for reach and spend control
- Extract high-performing keywords for organic growth
- Align prices with campaigns, manage promotions
- Market analysis and competition monitoring
- Trim low-yield keywords, implement negative targeting
Result
RaGaNaturals joined with a 105% ACOS. Our efforts resulted in a 70% reduction, bringing the overall ACOS across campaigns to just 14%. This success enabled increased ad budgets, achieving annual growth targets ahead of schedule.
Client's Words
