La Petite Ourse
- Category Baby, Sports
- Client La Petite Ourse
- Start Date 23 October 2021
- Handover Ongoing
Business Enhancement
AONExperts partnered with La Petite Ourse, a Canadian diaper company, to enhance traffic and conversions. Overcoming challenges like zero visibility and keyword optimization gaps, they focused on precise categorization, strategic pricing, A+ content, and targeted advertising. Witness the transformative journey—optimized traffic, improved conversions, and innovative ROI solutions.
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Objectives
- Precise categorization
- Strategic pricing
- A+ content optimization
- Traffic and conversion drive
- Effective advertising
- Business exploration
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The Obstacle
- Despite a rich and creative listing.
- Lack of optimization with the right keywords
- Zero visibility
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Problem Areas
- Listing improvement needed
- Insufficient text-match relevance
- Lack of high-performing keywords
- No fulfillment by Amazon (FBA) option
- Missing infographics pictures
- Absence of A+ content
- Ordinary marketing strategies
- No tracking of competitor activity
- Unfocused, generic marketing strategy.
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Untapped Customer Engagement
- Absence of Q&A on product display pages
- Limited customer reviews
- Lack of customer feedback
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Undeveloped Marketing Strategy
- Inconsistent brand messaging
- Underutilization of brand recognition
AONExperts Strategy
A1's experts executed a comprehensive transformation of La Petite Ourse's product listings, focusing on boosting conversion rates. Through strategic enhancements, they improved visual appeal, clarity, and relevance. This commitment reflects in elevating the brand's online presence for optimal conversions.
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Content Strategy
- Optimized keywords for title and search
- Highlighting unique value proposition
- Emphasizing product benefits over features
- Brand name integration in content
- Crafted unique description matching product images
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Storefront Optimization
- Brand-compliant graphics
- Prioritized UVP in product pages
- Customized graphics for UVP emphasis
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Infographics
- Chose appealing lifestyle photos
- Enhanced photos with lighting and shading
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A+ Content Creation
- Eye-catching typography
- Mobile and desktop compatible templates
- Incorporated branded iconography for visual appeal and clarity
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Account Revamp
- Unified branding in marketing strategy
- Forecasted inventory using trend and historical data
- Weekly restock reports for 60-day ordering
- Product detail page variations
- Targeted advertising with high-volume keywords
Result
Over 12 months, La Petite Ourse achieved remarkable growth, experiencing a 1,193% sales increase attributed to optimized listings, targeted advertising, and excellent customer service. Our ongoing collaboration seeks to sustain this momentum, positioning La Petite Ourse as market leaders.
Client's Words
