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Flying Clipper
From $246K to $948K in twelve months.
A footbag brand with strong product-market fit but untapped scale. AONE built the ad infrastructure, activated multi-pack offers, and captured a record Q4 — driving 284% revenue and 355% unit growth in one year.
+284%
Revenue Growth YoY
+355%
Unit Volume Growth YoY
$404K
Q4 Revenue Alone
6.9×
Blended ROAS
60%
Organic Share Maintained
Core Issue
What Was
the Issue?
Flying Clipper entered the market with a strong product and solid Amazon footing, generating $247K in revenue in 2024. However, growth had stalled, relying almost entirely on organic traffic, which left real demand untapped. No ad strategy, no multi-pack offerings, no plan to own Q4, the biggest window in a gift-driven category.
01
Advertising Was Underutilized
Paid search drove just 23% of 2024 revenue. The brand leaned heavily on organic discovery, with no strategy to accelerate visibility, capture new demand, or defend positions during high-intent periods. Ads existed but lacked structure and any real strategic direction.
02
The Catalogue Wasn't Fully Activated
Multi-pack SKUs, the range's highest-AOV, highest-margin products, had no dedicated ad support. Newer lines like crochet and novelty multi-packs had very little paid visibility, so buyers ready to purchase couldn't find them, and genuine expansion opportunities were completely untapped.
03
Q4 Demand Went Uncaptured Year After Year
Footbags are inherently gift-friendly products. Q4 demand from holiday and seasonal shoppers is both sizeable and entirely predictable. Yet without advertising, inventory, and promotional planning built around that peak window, the brand walked away from its single biggest revenue opportunity, year after year.
Key Fixes
What We Fixed.
Amazon Advertising
Built PPC on top of a strong organic foundation
Launched a structured paid advertising programme across Sponsored Products, Sponsored Brands, and Display, increasing PPC’s share of revenue from 23% to 40% while protecting the organic base that drove 60% of sales. By Q4, ACOS fell to 11.6%, the year’s most efficient quarter, and blended ROAS reached 6.9x. PPC became a growth driver, not a support channel.
Catalogue Strategy
Concentrated spend on multi-packs and high-AOV bundles
A structured paid advertising programme was built across Sponsored Products, Sponsored Brands, and Display, growing PPC’s revenue share from 23% to 40% while preserving the organic base that drove 60% of sales. By Q4, ACOS had fallen to 11.6%, the year’s most efficient quarter, and blended ROAS reached 6.9x. Paid advertising shifted from a support channel into a true growth driver.
Seasonality & Promotions
Executed a full Q4 strategy for the first time
Demand was mapped by day of the week, with Friday and Monday emerging as peak windows, and budgets were shifted to match. Q4 campaigns brought together deal stacking, always on coupons across hero ASINs, and scaled PPC spend, producing $404K in a single quarter. November alone hit $139K, compared to just $21K the year prior, a 561% increase.
Amazon SEO
Grew organic sales alongside PPC, not in competition with it
Organic sales climbed from $189K to $566K, a 199% increase, even as PPC investment scaled in parallel. Stronger keyword rankings, sharper listing content, and quick review velocity built compounding organic momentum quarter over quarter, steadily bringing down long term TACOS. The established durable search authority continues to underpin the brand’s performance.
Final Outcome
The Results We Achieved.
$948K
Total 2025 revenue — up 284% from $247K
53,666
Units sold in 2025 — up 355% year-on-year
$404K
Q4 revenue alone — +389% versus prior year
+941%
Classic Footbag 3-Pack growth — $22K to $228K
6.9×
Blended ROAS maintained across full year
5.1%
Q4 TACOS — most efficient quarter of the year
Month-by-Month — 2025 Revenue
| Jan | $13,873 | +12.7% |
|---|---|---|
|
Feb |
$14,039 |
+27.5% |
|
Mar |
$38,664 |
+118% |
|
Apr |
$58,171 |
+145% |
| May | $82,495 | +257% |
|---|---|---|
|
Jun |
$92,778 |
+309% |
|
Jul |
$85,121 |
+344% |
|
Aug |
$72,565 |
+326% |
| Sep | $85,816 | +401% |
|---|---|---|
|
Oct |
$95,425 |
+495% |
|
Nov |
$139,572 |
+561% |
|
Dec |
$169,855 |
+272% |
Quarterly Performance
Q1 2025
Foundation
$52K
+28.4%
2,444 units · ROAS 6.4×
Q2 2025
Breakout
$233K
+235.7%
13,141 units · ROAS 5.8×
Q3 2025
Sustained
$243K
+355.3%
13,888 units · ROAS 5.4×
Q4 2025
Peak — best efficiency
$405K
+388.7%
23,540 units · ROAS 8.6×
Quarterly Performance
| 01 | Classic Footbag 3-Pack Core hero SKU · Highest volume | $228,331 | +941% |
|---|---|---|---|
|
02 |
Crochet / Multi-Pack
New expansion category — zero to launch |
$92,000+ |
New |
|
03 |
All Star Footbag 3-Pack
Colour-variant expansion |
$182,511 |
+452% |
|
04 |
SandMaster Variants
Organic discovery SKUs |
$84,337 |
+756% |
|
05 |
Sir Hemp
Niche · loyal repeat audience |
$44,394
|
+393% |
Client Testimonial
AONE turned what we had into something we're genuinely proud of. Our products were always good - we just needed the right team to make sure the right people could actually find them. The growth we saw in 2025 exceeded anything we'd planned for.
Greyson H
Founder & CEO
Sports & Recreation · Amazon US
Category
Sports & Recreation
Market
Amazon US
Partnership Since
2025
Revenue Growth
+380% YoY
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