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Flying Clipper
From $246K to $948K in twelve months.
A footbag brand with strong product-market fit but untapped scale. AONE built the ad infrastructure, activated multi-pack offers, and captured a record Q4 — driving 284% revenue and 355% unit growth in one year.
+284%
Revenue Growth YoY
+355%
Unit Volume Growth YoY
$404K
Q4 Revenue Alone
6.9×
Blended ROAS
60%
Organic Share Maintained
Core Issue
What Was
the Issue.
Flying Clipper arrived with a real product and baseline Amazon revenue — $247K in 2024 — but growth was slow, largely organic, and leaving significant demand uncaptured. There was no structured advertising approach, no multi-pack strategy, and no plan to capture Q4, the most lucrative window in a gift-ready category.
01
Advertising was underutilised
PPC contributed just 23% of 2024 revenue. The brand relied overwhelmingly on organic search with no paid strategy to accelerate visibility, capture new customer demand, or hold positions during high-intent periods. Paid advertising existed but had no structure behind it.
02
The catalogue wasn't fully activated
Multi-pack SKUs — the highest-AOV, highest-margin products in the range — were receiving no focused ad support. New categories like crochet and novelty multi-packs had zero paid presence, leaving an entire expansion segment unlaunched and undiscovered by buyers who would have purchased immediately.
03
Q4 demand went uncaptured every year
Footbags are a gift product by nature — Q4 demand from seasonal and holiday shoppers is substantial and predictable. Without an advertising, inventory, and promotions strategy aligned to that window, the brand missed its single biggest revenue opportunity, year after year.
Key Fixes
What We Fixed.
Amazon Advertising
Built PPC on top of a strong organic foundation
Launched a structured paid advertising programme across Sponsored Products, Sponsored Brands, and Display — scaling PPC’s share of revenue from 23% to 40% while protecting the organic base that drove 60% of total sales. By Q4, ACOS dropped to 11.6% — the most efficient quarter of the year — and blended ROAS reached 6.9×. PPC became a growth lever, not a survival mechanism.
Catalogue Strategy
Concentrated spend on multi-packs and
high-AOV bundles
Redirected 70–75% of PPC budget toward the top-performing multi-pack SKUs. Separate campaigns for singles, bundles, and high-velocity colourways ensured no budget dilution. The Classic Footbag 3-Pack grew 941%, from $22K to $228K. The Crochet/Multi-pack category launched from zero and generated $92K in its first year of paid support — purely through targeted activation.
Seasonality & Promotions
Executed a full Q4 strategy for the first time
Mapped demand by day of week — Friday and Monday are peak windows — and aligned budgets accordingly. Q4 campaigns combined deal-stacking, always-on coupons on hero ASINs, and scaled PPC budgets to deliver $404K in a single quarter. November alone reached $139K, up from $21K the year before — a 561% increase.
Amazon SEO
Grew organic sales alongside PPC, not in
competition with it
Organic sales grew from $189K to $566K — a 199% increase — while PPC spend was simultaneously scaling. Improved keyword rankings, listing content, and review velocity created compounding organic carryover into each new quarter, gradually reducing long-term TACOS and building sustainable search authority the brand continues to hold.
Final Outcome
The Results We Achieved.
$948K
Total 2025 revenue — up 284% from $247K
53,666
Units sold in 2025 — up 355% year-on-year
$404K
Q4 revenue alone — +389% versus prior year
+941%
Classic Footbag 3-Pack growth — $22K to $228K
6.9×
Blended ROAS maintained across full year
5.1%
Q4 TACOS — most efficient quarter of the year
Month-by-Month — 2025 Revenue
| Jan | $13,873 | +12.7% |
|---|---|---|
|
Feb |
$14,039 |
+27.5% |
|
Mar |
$38,664 |
+118% |
|
Apr |
$58,171 |
+145% |
| May | $82,495 | +257% |
|---|---|---|
|
Jun |
$92,778 |
+309% |
|
Jul |
$85,121 |
+344% |
|
Aug |
$72,565 |
+326% |
| Sep | $85,816 | +401% |
|---|---|---|
|
Oct |
$95,425 |
+495% |
|
Nov |
$139,572 |
+561% |
|
Dec |
$169,855 |
+272% |
Quarterly Performance
Q1 2025
Foundation
$52K
+28.4%
2,444 units · ROAS 6.4×
Q2 2025
Breakout
$233K
+235.7%
13,141 units · ROAS 5.8×
Q3 2025
Sustained
$243K
+355.3%
13,888 units · ROAS 5.4×
Q4 2025
Peak — best efficiency
$405K
+388.7%
23,540 units · ROAS 8.6×
Quarterly Performance
| 01 | Classic Footbag 3-Pack Core hero SKU · Highest volume | $228,331 | +941% |
|---|---|---|---|
|
02 |
Crochet / Multi-Pack
New expansion category — zero to launch |
$92,000+ |
New |
|
03 |
All Star Footbag 3-Pack
Colour-variant expansion |
$182,511 |
+452% |
|
04 |
SandMaster Variants
Organic discovery SKUs |
$84,337 |
+756% |
|
05 |
Sir Hemp
Niche · loyal repeat audience |
$44,394
|
+393% |
Client Testimonial
"AONE turned what we had into something we're genuinely proud of. Our products were always good — we just needed the right team to make sure the right people could actually find them. The growth we saw in 2025 exceeded anything we'd planned for."
Greison H
Founder & CEO
Sports & Recreation · Amazon US
Category
Sports & Recreation
Market
Amazon US
Partnership Since
2025
Revenue Growth
+380% YoY
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