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Living Legacy
From $8K to $55K in twelve months.
A memorial gifting brand with deep emotional resonance and untapped demand. AONE built the PPC infrastructure from scratch, unlocked category-wide visibility, and drove +565% revenue growth — transforming a late-year product launch into a full-scale, year-round Amazon business.
+565%
Revenue Growth YoY
+519%
Unit Growth YoY
$55K
Total 2025 Revenue
3.91×
Q4 ROAS Achieved
973
Units Sold in 2025
Core Issue
What Was
the Issue.
Living Legacy had a powerful, emotionally resonant product — but a minimal Amazon presence, no structured advertising approach, and a late-year launch that left most of 2024 untouched.
01
Brand was invisible for most of the year
2024 was effectively a half-year with no Q1–Q2 presence
Living Legacy had zero sales from January through May 2024. Meaningful activity only began in June, leaving the brand without an organic foundation, search history, or ranking momentum for the most commercially significant months of the year.
02
PPC was reactive and costly
High ACOS with no structure to compress it
In Q4 2024, ACOS hit 75% and TACOS reached 28% — the brand was spending aggressively just to stay visible with no bid discipline, keyword structure, or search term pruning in place. Revenue was happening despite the advertising, not because of it.
03
Q4 demand was underleveraged
Memorial gifting peaks were missed every cycle
The product category — QR code memorial plaques and ornaments — has a strong Q4 demand spike driven by holiday remembrance, gifting seasons, and family gatherings. Without a consistent inventory plan, PPC strategy, or promotional calendar, Living Legacy was capturing only a fraction of available demand.
Key Fixes
What We Fixed.
Amazon Advertising
Built PPC on a structured, scalable foundation
Rebuilt the full PPC account from the ground up — campaign architecture, match types, bid strategy, and negative keyword lists. ACOS dropped from 75% in Q4 2024 to 25.6% by Q4 2025. ROAS improved from 1.33 to 3.91. TACOS compressed from 28% down to 13.7% — all while total revenue grew 6x.
Organic Growth
Used PPC investment to build lasting organic rank
Rather than running PPC purely for conversion, AONE used spend strategically to build keyword rankings for high-intent memorial gifting terms. Organic sales grew from $5,593 in 2024 to $23,251 in 2025 — a 315% increase — with organic share rebuilding quarter-over-quarter as PPC efficiency improved.
Product Strategy
Concentrated spend on the hero ASIN and seasonal SKUs
The Living Legacy QR Code Memorial Plaque (2×2) became the anchor product, generating 773 units and $45,053 in 2025 sales — 81% of total revenue. Christmas ornament SKUs launched in time for Q4 peak to capture seasonal gifting demand through the holiday window.
Seasonality & Promotions
Aligned ad spend with mid-week and peak-week demand cycles
Data showed Wednesday and Tuesday as the highest-demand days, with Weeks 2–4 outperforming Week 1. Bids and budgets were front-loaded to mid-week cycles, reducing wasted end-of-month spend. Promotional spend was held for Q4 gifting windows, avoiding margin erosion in off-peak months.
Final Outcome
The Results We Achieved.
$55,313
Total 2025 Revenue — up +565% from $8,323
973
Units Sold — +519% year-on-year
$23,251
Organic Sales — grew from $5,593 in 2024
3.91x
Q4 ROAS — up from 1.33x in Q4 2024
25.6%
Q4 ACOS — down from 75.4% in Q4 2024
13.7%
Q4 TACOS — down from 28.2% in Q4 2024
Quarterly Performance
Q1 2025
$4,521
Jan–Mar · 87 units
New — no 2024 baseline
Q2 2025
$17,008
Apr–Jun · 303 units
+2,558% vs Q2 2024 · $640
Q3 2025
$12,524
Jul–Sep · 205 units
+431% vs Q3 2024 · $2,358
Q4 2025
$19,573
Oct–Dec · 369 units
+267% vs Q4 2024 · $5,329
Top Performing Products (2025)
| Product | 2025 Units | 2025 Sales |
|---|---|---|
|
Living Legacy QR Code Memorial Plaque (2×2 inch) |
773 |
$45,053 |
|
Living Legacy QR Code Memorial Plaque (New Version) |
142 |
$8,566 |
|
Christmas in Heaven Chair Wooden Memorial Ornament |
17 |
$432 |
|
Reindeer QR Code Wooden Ornament |
17 |
$356 |
|
Christmas Tree Wooden Memorial Ornament |
16 |
$363 |
Client Testimonial
"We started with a product we believed in deeply but had no idea how to scale on Amazon. AONE didn't just run ads — they built a real strategy around our brand. Watching the numbers go from $8K to over $55K in a single year while our ad efficiency kept improving every quarter gave us complete confidence in what's possible for 2026."
Andriw C
Founder
Living Legacy
Category
Memorial Gifting
Market
Amazon US
Partnership Since
2025
Revenue Growth
+565% YoY
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