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All-Safe Pool Safety · Home & Garden
From $160K to $771K in One Year.
A pool safety brand scaled 380% year-over-year through PPC-led execution, multi-ASIN expansion, and data-driven seasonality strategy — all managed end-to-end by AONE.
+380%
Total Sales
Growth YoY
+311%
Unit Volume
Growth YoY
$771K
Total 2025
Revenue
62%
PPC Share
(up from 12%)
7.9x
Blended
ROAS
~8%
TACOS —
Single Digits
Core Issue
What Was
the Issue.
All-Safe entered 2024 with a strong product and genuine demand in the pool safety category — but almost no infrastructure to capture it. The brand was running on organic momentum alone, with minimal advertising, no seasonal strategy, and no framework to scale across multiple products. In a competitive, high-intent category, that meant leaving the majority of available revenue on the table.
01
No advertising foundation
PPC contributed just 12% of revenue in 2024 — the brand was entirely dependent on organic search with no paid visibility or demand capture strategy in place.
02
Limited product scaling
Multiple ASINs existed in the catalogue but lacked the listing quality, keyword strategy, or ad support needed to perform beyond a baseline level of organic sales.
03
No seasonality execution
Pool safety is an inherently seasonal category with strong mid-year demand. Without a data-driven budget strategy, the brand missed its highest-volume windows every cycle.
04
Minimal account management
Without full-service oversight, compliance, inventory, and catalog issues went unaddressed — creating invisible friction that suppressed growth at every stage.
Key Fixes
What We Fixed.
01
Built a Full-Funnel PPC Engine
Launched and scaled Sponsored Products, Sponsored Brands, and Sponsored Display campaigns across all core ASINs. Shifted PPC from 12% to 62% of total revenue while maintaining TACOS in the low single digits throughout.
02
Scaled the Right ASINs
Identified hero SKUs fence panels and gate kits and scaled them aggressively based on ROAS performance. Emerging products were supported selectively, ensuring ad spend was concentrated where returns were highest.
03
Executed a Seasonality Strategy
Mapped demand patterns by week, day, and month. Scaled budgets aggressively during peak windows — mid-month, Sunday to Monday, and Q2 to Q3 — and pulled back during low-conversion periods to protect efficiency.
04
Strengthened Organic Rank
Optimised listings, backend search terms, and content across core ASINs. PPC-driven visibility created a compound spillover effect — organic sales grew from $140K to $295K alongside paid, without additional spend.
Final Outcome
The Results We Achieved.
+380%
Total sales growth in 12 months
$160K to $771K
4.8×
Revenue multiplier achieved in a single
year of partnership
16K+
Units sold in 2025, up from 3,957
in 2024 (+311%)
Monthly Sales Growth — 2024 vs 2025
- 2024
- 2024
Revenue Mix — Organic vs PPC
2024 — Pre-AONE
$160,796
PPC share: 12%
Organic: $140,991
PPC: $19,805
2025 — With AONE
$771,726
PPC share: 62%
Organic: $295,168
PPC: $476,558
| Quarter | 2024 Sales | 2025 Sales | YoY Growth | Units (2025) |
|---|---|---|---|---|
|
Q1 |
$666 |
$113,894 |
+17,000%+ |
2,320 |
|
Q2 |
$30,779 |
$225,687 |
+633% |
5,399 |
|
Q3 |
$49,632 |
$217,941 |
+339% |
4,133 |
|
Q4 |
$79,719 |
$214,203 |
+169% |
4,411 |
|
Total |
$160,796 |
$771,726 |
+380% |
16,263 |
Client Testimonial
"AONE didn't just run our ads — they built an entire growth system around our brand. In 12 months, they took us from a product with potential to a category we're proud to dominate."
Nikole W
Founder & CEO
All-Safe Pool Safety
Category
Home & Garden · Pool Safety
Market
Amazon US
Partnership Since
2024
Revenue Growth
+380% YoY
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