Sports Equipment
Read More
Loading...
KOOJI – Artisanal Perfumes
From ₹24.5L to ₹52.6L in twelve months.
An artisanal perfume brand for cars and homes — AONE built the full Amazon infrastructure, activated multi-product offers, and captured a 115% revenue growth with controlled PPC scaling in one year.
+115%
Revenue Growth YoY
₹52.6%
Total 2025 Revenue
13,680K
Units Sold in 2025
~15–16%
TACOS (Full Year)
+175%
Q3 Growth YoY
Core Issue
What Was
the Issue?
KOOJI entered Amazon with a compelling, differentiated product in artisanal perfumes for cars and homes but lacked the advertising foundation needed to scale. Revenue ran almost entirely on organic traffic, with no structured ad strategy, no multi pack approach, and no growth engine beyond the brand’s natural presence in a gift ready category.
01
Advertising was underutilised
PPC contributed just 15% of 2024 revenue. The brand relied heavily on organic search, with no paid strategy to accelerate visibility. Significant catalogue demand remained untapped, leaving high potential products undiscovered by shoppers who were ready to purchase.
02
The catalogue wasn't fully activated
The Wood series, the range's highest margin products, received no focused ad support. The catalogue held steady organically but left substantial revenue from multi packs and bundles untapped, never reaching buyers who were ready to purchase.
03
On-demand went uncaptured every year
KOOJI is an inherently gift friendly product, making Q3 demand from seasonal and holiday shoppers both sizeable and predictable. Yet without advertising, inventory, and promotional planning aligned to that peak window, the brand consistently missed its largest revenue opportunity year after year.
Key Fixes
What We Fixed.
Amazon Advertising
Built PPC on top of a strong organic foundation
Amazon advertising campaigns were rebuilt across Sponsored Products, Sponsored Brands, and Display, growing PPC’s revenue share from 15% to 43% while keeping organic performance strong. By Q4, ACOS had dropped to 35%, the most efficient quarter of the year, and blended ROAS reached 2.8 to 3.0x, delivering sustainable growth rather than a short-term spike.
Catalogue Strategy
Concentrated spend on multi-packs and high-AOV bundles
Over 50 to 60% of the PPC budget was redirected toward top-performing products, with Dark Night Wood leading the way, growing from 34% to 43% of total revenue in 2025. This concentrated investment strengthened rankings and accelerated review growth, allowing the hero ASIN to build lasting search visibility, sharpen TACOS efficiency, and deliver more consistent, predictable performance.
Seasonality & Promotions
Executed a full Q4 strategy for the first time
Budgets aligned to reflect seasonal demand patterns. Campaigns brought together deal stacking, always on visibility with stronger bids during peak weeks. The result was KOOJI’s best quarter on record, with Q4 revenue reaching ₹15.23 L, up from ₹6.87 L the prior year, marking a 135% increase.
Amazon SEO
Grew organic sales alongside PPC, not in competition with it
Organic revenue climbed from ₹20.7L in 2024 to ₹30.1L in 2025, a 46% increase, even as PPC investment scaled considerably. This confirmed the strategy was building lasting brand equity rather than simply buying traffic. Conversion rates held strong across hero ASINs, supporting healthy organic growth throughout peak trading periods.
Final Outcome
The Results We Achieved.
₹52.6L
↑ +115% vs ₹24.5L in 2024
Total 2025 revenue — more than double the prior year
13,680
↑ +83% year-on-year
Units sold across the full year
₹22.5K
PPC contribution in 2025
vs ₹3.77L in 2024 — primary new growth engine
~2.8–3.0
Blended ROAS maintained full year
Efficient paid performance across all quarters
~15–16%
TACOS — full year efficiency
Controlled advertising cost-of-sale, protecting margins
7.2%
Repeat customer share by Q4
Growing loyalty base through peak demand periods
Quarterly Performance
Q1 2025
2024: ₹5.63L
₹6.78L
↑ +20%
Foundation & efficiency
Q2 2025
2024: ₹5.49L
₹11.73L
↑ +114%
Momentum build
Q3 2025
2024: ₹6.87L
₹18.92L
↑ +175%
Peak growth quarter
Q4 2025
2024: ₹6.87L
₹15.23L
↑ +135%
Festive & year-end scale
Product Performance – Top Performing Products 2025
| 01 | Kooji Wood – Dark Night Wood Series | 1,492 units | ₹8,66,112 |
|---|---|---|---|
|
02 |
Kooji Wood – Aquatic Whispers
Wood Series |
631 units
|
₹3,57,742
|
|
03 |
Kooji Wood – Timber Forest
Wood Series |
517 units
|
₹2,95,298
|
|
04 |
Kooji Wood – Blue Crystal
Wood Series |
251 units
|
₹1,42,666
|
|
05 |
KOOJI Jute – Black Wood
Jute Series |
447 units
|
₹1,53,895
|
Advertising Efficiency – Advertising Efficiency Summary
| ACOS | |
|---|---|
|
2024 |
High / Limited
|
|
2025 |
~35%
|
|
2026 Target
|
25–30%
|
| TACOS | |
|---|---|
|
2024 |
Low |
|
2025 |
~15–16%
|
|
2026 Target
|
~10–15%
|
| ROAS | |
|---|---|
|
2024 |
Low |
|
2025 |
~2.8–3.0
|
|
2026 Target
|
~3.5+
|
Client Testimonial
What surprised me most wasn't the growth - it was how much they actually understood our brand. AONE didn't just run ads; they built a system. Every decision was explained, every rupee was accounted for. That kind of transparency is rare.
Vidit B
Co-founder
KOOJI
Category
Artisanal Perfumes
Market
Amazon IN
Partnership Since
2025
Revenue Growth
+115% YoY
More Case Studies
The Architects of Amazon Success
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Start Your Story
Ready to Write
Your Own Story?
Start with a free, no-commitment audit of your Amazon account.