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KOOJI – Artisanal Perfumes
From ₹24.5L to ₹52.6L in twelve months.
An artisanal perfume brand for cars and homes — AONE built the full Amazon infrastructure, activated multi-product offers, and captured a 115% revenue growth with controlled PPC scaling in one year.
+115%
Revenue Growth YoY
₹52.6%
Total 2025 Revenue
13,680K
Units Sold in 2025
~15–16%
TACOS (Full Year)
+175%
Q3 Growth YoY
Core Issue
What Was
the Issue.
KOOJI entered Amazon with a strong, differentiated product — artisanal perfumes for cars and homes — but lacked the advertising infrastructure to scale. Revenue was largely organic, with no structured advertising approach, no multi-pack strategy, and no growth engine beyond the brand’s organic presence in a gift-ready category.
01
Advertising was underutilised
PPC contributed just 15% of 2024 revenue. The brand relied overwhelmingly on organic search with no paid strategy to accelerate visibility. Significant catalogue demand was invisible to the brand — going unfound by buyers who would have purchased immediately.
02
The catalogue wasn't fully activated
Best performers — the Wood series — were the highest-margin products in the range, yet receiving no focused ad support. Catalogue was generating stable organic sales but leaving significant revenue from multi-packs and bundles untouched, undiscovered by buyers who would have purchased immediately.
03
On-demand went uncaptured every year
KOOJI is a gift product by nature — Q3 demand from seasonal and holiday shoppers is substantial and predictable. Without an advertising inventory and promotions strategy aligned to that window, the brand missed its biggest revenue opportunity, quarter after year after year.
Key Fixes
What We Fixed.
Amazon Advertising
Built PPC on top of a strong organic foundation
We restructured Amazon advertising campaigns — sponsored products, brands, and display — scaling PPC’s share of revenue from 15% to 43% while keeping organic performance strong. By Q4, ACOS dropped to 35% — the most efficient quarter of the year — and blended ROAS reached 2.8–3.0, a sustainable growth rate, not a short-term spike.
Catalogue Strategy
Concentrated spend on multi-packs and high-AOV bundles
Redirected 50–60% of PPC budget to the best-performing products led by its best-category performer Dark Night Wood, which grew from 34% to 43% of total revenue in 2025. Allowed the brand to compound gains as the hero ASIN accumulated reviews and ranking, gradually becoming long-term TACOS and ultimately driving predictable search dominance over competition.
Seasonality & Promotions
Executed a full Q4 strategy for the first time
Aligned budgets accordingly. Our campaigns combined deal stacking, always-on visibility, and increased bids across peak weeks. The result was KOOJI’s best quarter ever — with Q4 revenue hitting ₹15.23L, up from ₹6.87L the year before, a 135% increase.
Amazon SEO
Grew organic sales alongside PPC, not in competition with it
Organic revenue grew from ₹20.7L in 2024 to ₹30.1L in 2025 — a 46% increase in absolute terms — even as PPC spend scaled significantly. This confirmed the strategy was building long-term brand equity, not just buying traffic. Organic revenue per unit remained healthy, with consistent conversion rates across all hero ASINs through the peak months.
Final Outcome
The Results We Achieved.
₹52.6L
↑ +115% vs ₹24.5L in 2024
Total 2025 revenue — more than double the prior year
13,680
↑ +83% year-on-year
Units sold across the full year
₹22.5K
PPC contribution in 2025
vs ₹3.77L in 2024 — primary new growth engine
~2.8–3.0
Blended ROAS maintained full year
Efficient paid performance across all quarters
~15–16%
TACOS — full year efficiency
Controlled advertising cost-of-sale, protecting margins
7.2%
Repeat customer share by Q4
Growing loyalty base through peak demand periods
Quarterly Performance
Q1 2025
2024: ₹5.63L
₹6.78L
↑ +20%
Foundation & efficiency
Q2 2025
2024: ₹5.49L
₹11.73L
↑ +114%
Momentum build
Q3 2025
2024: ₹6.87L
₹18.92L
↑ +175%
Peak growth quarter
Q4 2025
2024: ₹6.87L
₹15.23L
↑ +135%
Festive & year-end scale
Product Performance – Top Performing Products 2025
| 01 | Kooji Wood – Dark Night Wood Series | 1,492 units | ₹8,66,112 |
|---|---|---|---|
|
02 |
Kooji Wood – Aquatic Whispers
Wood Series |
631 units
|
₹3,57,742
|
|
03 |
Kooji Wood – Timber Forest
Wood Series |
517 units
|
₹2,95,298
|
|
04 |
Kooji Wood – Blue Crystal
Wood Series |
251 units
|
₹1,42,666
|
|
05 |
KOOJI Jute – Black Wood
Jute Series |
447 units
|
₹1,53,895
|
Advertising Efficiency – Advertising Efficiency Summary
| ACOS | |
|---|---|
|
2024 |
High / Limited
|
|
2025 |
~35%
|
|
2026 Target
|
25–30%
|
| TACOS | |
|---|---|
|
2024 |
Low |
|
2025 |
~15–16%
|
|
2026 Target
|
~10–15%
|
| ROAS | |
|---|---|
|
2024 |
Low |
|
2025 |
~2.8–3.0
|
|
2026 Target
|
~3.5+
|
Client Testimonial
"What surprised me most wasn't the growth — it was how much they actually understood our brand. AONE didn't just run ads; they built a system. Every decision was explained, every rupee was accounted for. That kind of transparency is rare."
Vidit B
Co-founder
KOOJI
Category
Artisanal Perfumes
Market
Amazon IN
Partnership Since
2025
Revenue Growth
+115% YoY
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